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Supernova Journal · Written by the team

Ideas, Engineering
& AI Marketing

Explore how modern AI workflows, intelligent automation, and creative systems are changing the future of digital marketing.

Orchestration
Orchestration
EngineeringFeatured

How We Turn Any Product URL Into a Complete Marketing Campaign

Inside the architecture behind Supernova's AI orchestration engine.

IM
Ines Marchetti
Nov 12, 2026 · 9 min read
Popular This Month

Most read on Supernova

01
Announcements

Announcing Supernova

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02
Engineering

How We Turn Any Product URL Into a Complete Marketing Campaign

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03
GenBlaze

Inside GenBlaze: Multi-Model AI Orchestration

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04
Product Updates

Behind Supernova: Designing an AI Marketing Agent

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Design
Design
Product Updates

Behind Supernova: Designing an AI Marketing Agent

Design principles, motion language, and the interface decisions that make Supernova feel more like a colleague than a tool.

Kai Nakamura·7 min readRead →
GenBlaze
GenBlaze
GenBlaze

Inside GenBlaze: Multi-Model AI Orchestration

A technical tour of the orchestration engine that powers Supernova—router, budget planner, and fallback graph.

Ines Marchetti·11 min readRead →
Essay
Essay
AI Marketing

Why AI Needs Better Workflows, Not Bigger Prompts

Prompt engineering hit a ceiling. Workflow engineering is where the next order-of-magnitude gains live.

Priya Rao·6 min readRead →
Storage
Storage
Backblaze B2

How Backblaze B2 Powers Every Campaign

Predictable pricing, S3-compatible tooling, and the lifecycle policies that keep our storage layer boring in the best way.

Diego Alvarez·8 min readRead →
Video
Video
Engineering

Building an AI Video Pipeline That Feels Instant

How we cut perceived render time to near-zero by treating latency as a design problem, not just an engineering one.

Nora Beckett·10 min readRead →
Essay
Essay
Market Intelligence

The Future of AI Advertising

A field guide to the next decade of AI-native advertising—from agents that buy media to briefs that write themselves.

Priya Rao·12 min readRead →
Tutorial
Tutorial
Tutorials

From URL to Campaign in Under Two Minutes

Paste a link. Get a full campaign. Here's what happens in the 90 seconds in between.

Kai Nakamura·5 min readRead →
Platform
Platform
Engineering

Engineering a Production-Ready AI Platform

Retries, budgets, evals, and the graph that keeps a fleet of models honest in production.

Ines Marchetti·13 min readRead →
Design
Design
Product Updates

Designing Interfaces That Feel Like 2030

The interface language we use across Supernova, and why less chrome makes AI feel more capable.

Kai Nakamura·6 min readRead →
Case Study
Case Study
Case Studies

AI Marketing Lessons from 10,000 Campaigns

What we learned from ten thousand real campaigns—about hooks, imagery, and the shape of a great CTA.

Priya Rao·9 min readRead →
News
News
Announcements

Announcing Supernova

Today we're opening Supernova to every team that wants to move faster without giving up craft.

The Supernova Team·3 min readRead →
Newsletter

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